Customer Understanding,
Loud and Clear
Customer Understanding,
Loud and Clear
What people think, why they think it, and what to do about it. From real, human interviews.
What people think, why they think it, and what to do about it. From real, human interviews.
Customer Preference
Concept 1
80%
Concept 2
40%
Insight Quote
Question #4
“I feel like AI tools make everything a lot more efficient and direct, which is my favorite part. It's very convenient and quicker.”
Emotional Intelligence
Happiness
50%
Surprise
25%
Ranked Choice
6 options
01
Extra legroom on my flight
02
Priority or early boarding
03
Overhead bin space for luggage
Hesitation Moment
8
Second delay when shown the product price.
The Say / Do Gap
Said they would pay more for sustainable local materials
Chose the cheaper option
42
Point gap
Widest Say / Do Gaps
Sustainability
38
Brand Loyalty
28
Customer Preference
Concept 1
65%
Concept 2
35%
Insight Quote
Question #4
“I prefer the layout of option A over option B, the flow is much easier for me to read and I could see myself scrolling this for longer.”
Emotional Intelligence
Happiness
75%
Surprise
25%
Ranked Choice
5 options
01
Price of the item of clothing
02
Style of the clothing
03
Comfort of the clothing
Hesitation Moment
3
Second delay before saying she didn’t like it.
The Say / Do Gap
Said they value privacy as number one concern online.
Allowed all cookies to track.
32
Point gap
Widest Say / Do Gaps
Purchase choices based on price
55
Loyal to existing brands
20
Customer Preference
Concept 1
80%
Concept 2
40%
Insight Quote
Question #4
“I feel like AI tools make everything a lot more efficient and direct, which is my favorite part. It's very convenient and quicker.”
Emotional Intelligence
Happiness
50%
Surprise
25%
Ranked Choice
6 options
01
Extra legroom on my flight
02
Priority or early boarding
03
Overhead bin space for luggage
Hesitation Moment
8
Second delay when shown the product price.
The Say / Do Gap
Said they would pay more for sustainable local materials
Chose the cheaper option
42
Point gap
Widest Say / Do Gaps
Sustainability
38
Brand Loyalty
28
Customer Preference
Concept 1
65%
Concept 2
35%
Insight Quote
Question #4
“I prefer the layout of option A over option B, the flow is much easier for me to read and I could see myself scrolling this for longer.”
Emotional Intelligence
Happiness
75%
Surprise
25%
Ranked Choice
5 options
01
Price of the item of clothing
02
Style of the clothing
03
Comfort of the clothing
Hesitation Moment
3
Second delay before saying she didn’t like it.
The Say / Do Gap
Said they value privacy as number one concern online.
Allowed all cookies to track.
32
Point gap
Widest Say / Do Gaps
Purchase choices based on price
55
Loyal to existing brands
20
Customer Preference
Concept 1
80%
Concept 2
40%
Insight Quote
Question #4
“I feel like AI tools make everything a lot more efficient and direct, which is my favorite part. It's very convenient and quicker.”
Emotional Intelligence
Happiness
50%
Surprise
25%
Ranked Choice
6 options
01
Extra legroom on my flight
02
Priority or early boarding
03
Overhead bin space for luggage
Hesitation Moment
8
Second delay when shown the product price.
The Say / Do Gap
Said they would pay more for sustainable local materials
Chose the cheaper option
42
Point gap
Widest Say / Do Gaps
Sustainability
38
Brand Loyalty
28
Customer Preference
Concept 1
65%
Concept 2
35%
Insight Quote
Question #4
“I prefer the layout of option A over option B, the flow is much easier for me to read and I could see myself scrolling this for longer.”
Emotional Intelligence
Happiness
75%
Surprise
25%
Ranked Choice
5 options
01
Price of the item of clothing
02
Style of the clothing
03
Comfort of the clothing
Hesitation Moment
3
Second delay before saying she didn’t like it.
The Say / Do Gap
Said they value privacy as number one concern online.
Allowed all cookies to track.
32
Point gap
Widest Say / Do Gaps
Purchase choices based on price
55
Loyal to existing brands
20
Customer Preference
Concept 1
80%
Concept 2
40%
Insight Quote
Question #4
“I feel like AI tools make everything a lot more efficient and direct, which is my favorite part. It's very convenient and quicker.”
Emotional Intelligence
Happiness
50%
Surprise
25%
Ranked Choice
6 options
01
Extra legroom on my flight
02
Priority or early boarding
03
Overhead bin space for luggage
Hesitation Moment
8
Second delay when shown the product price.
The Say / Do Gap
Said they would pay more for sustainable local materials
Chose the cheaper option
42
Point gap
Widest Say / Do Gaps
Sustainability
38
Brand Loyalty
28
Customer Preference
Concept 1
65%
Concept 2
35%
Insight Quote
Question #4
“I prefer the layout of option A over option B, the flow is much easier for me to read and I could see myself scrolling this for longer.”
Emotional Intelligence
Happiness
75%
Surprise
25%
Ranked Choice
5 options
01
Price of the item of clothing
02
Style of the clothing
03
Comfort of the clothing
Hesitation Moment
3
Second delay before saying she didn’t like it.
The Say / Do Gap
Said they value privacy as number one concern online.
Allowed all cookies to track.
32
Point gap
Widest Say / Do Gaps
Purchase choices based on price
55
Loyal to existing brands
20
Customer Preference
Concept 1
80%
Concept 2
40%
Insight Quote
Question #4
“I feel like AI tools make everything a lot more efficient and direct, which is my favorite part. It's very convenient and quicker.”
Emotional Intelligence
Happiness
50%
Surprise
25%
Ranked Choice
6 options
01
Extra legroom on my flight
02
Priority or early boarding
03
Overhead bin space for luggage
Hesitation Moment
8
Second delay when shown the product price.
The Say / Do Gap
Said they would pay more for sustainable local materials
Chose the cheaper option
42
Point gap
Widest Say / Do Gaps
Sustainability
38
Brand Loyalty
28
Customer Preference
Concept 1
65%
Concept 2
35%
Insight Quote
Question #4
“I prefer the layout of option A over option B, the flow is much easier for me to read and I could see myself scrolling this for longer.”
Emotional Intelligence
Happiness
75%
Surprise
25%
Ranked Choice
5 options
01
Price of the item of clothing
02
Style of the clothing
03
Comfort of the clothing
Hesitation Moment
3
Second delay before saying she didn’t like it.
The Say / Do Gap
Said they value privacy as number one concern online.
Allowed all cookies to track.
32
Point gap
Widest Say / Do Gaps
Purchase choices based on price
55
Loyal to existing brands
20
Trusted Partners
Trusted Partners
The research partner for leading brands
The research partner for leading brands
How it Works
How it Works
A single place to run your research end-to-end.
From first question to insights that compound. Enterprise-grade controls throughout.
A single place to run your research end-to-end.
From first question to insights that compound. Enterprise-grade controls throughout.
01
Design the study
Listen drafts objectives, questions, and probing context in seconds based on your goal. Or upload your own interview guide.
01
Design the study
Listen drafts objectives, questions, and probing context in seconds based on your goal. Or upload your own interview guide.
02
Reach the right people
Qualified from a global network of 30M+ participants, including hard to reach audiences. Or self-recruit.
02
Reach the right people
Qualified from a global network of 30M+ participants, including hard to reach audiences. Or self-recruit.
03
Interview at scale
The AI moderator holds a real conversation with smart follow-ups to drive deeper answers. Runs globally, 24/7, across 120+ languages.
03
Interview at scale
The AI moderator holds a real conversation with smart follow-ups to drive deeper answers. Runs globally, 24/7, across 120+ languages.
04
Deliver meaningful results
Listen builds your deliverables, from highlight reels to boardroom-ready slides. Every claim traces back to a real interview.
04
Deliver meaningful results
Listen builds your deliverables, from highlight reels to boardroom-ready slides. Every claim traces back to a real interview.
05
05
Compound your learnings
Compound your learnings
The more you run, the richer your workspace gets. Search and build on past studies, themes, and reports, so your team keeps getting sharper.
The more you run, the richer your workspace gets. Search and build on past studies, themes, and reports, so your team keeps getting sharper.
Case Studies
Case Studies
Use Cases
Use Cases
Use cases
Use cases
Designed for your research needs. From AI sentiment and adoption to concept tests and brand tracking.
Designed for your research needs. From AI sentiment and adoption to concept tests and brand tracking.
01
Market & Audience Understanding
Learn how your audience thinks and feels, and watch it change over time.
02
Concept & Prototype Testing
Get qualitative depth to make the right product decisions before you ship.
03
Creative & Message Testing
Test messaging, positioning, and creative for maximum impact, from taglines to finished ads.
04
B2B & Expert Audiences
Recruit and interview niche, low-incidence, and professional audiences quickly and easily.
05
Usability Testing
Validate ease-of-use with users who share their screen as they walk through your product.
06
Brand Tracking
Track brand health, awareness, and perception on an always-on cadence and the “why.”
01
Market & Audience Understanding
Learn how your audience thinks and feels, and watch it change over time.
02
Concept & Prototype Testing
Get qualitative depth to make the right product decisions before you ship.
03
Creative & Message Testing
Test messaging, positioning, and creative for maximum impact, from taglines to finished ads.
04
B2B & Expert Audiences
Recruit and interview niche, low-incidence, and professional audiences quickly and easily.
05
Usability Testing
Validate ease-of-use with users who share their screen as they walk through your product.
06
Brand Tracking
Track brand health, awareness, and perception on an always-on cadence and the “why.”
Research Partners
Research Partners
Research experts, on your team
Research experts, on your team
Senior in-house researchers across UX, Insights, and Data Science
Senior in-house researchers across UX, Insights, and Data Science
Eric Knoben
Eric Knoben
Head of Insights
Head of Insights
Global experience
Global experience
from the industry's top firms
from the industry's top firms
Use Case
Role
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