CONCEPT TESTING
Learn which concepts will break out and why
Put early stage ideas in front of real people. Double down on winners and improve them with in-depth feedback.
Your concept testing toolkit
Replace manual research methods with AI-moderated customer interviews.
Authentic video responses
Watch real customers talk about your idea and understand their thoughts.
Recruitment included
Use our pool of millions of participants (B2B and B2C) worldwide.
Any language
Use our pool of millions of participants (B2B and B2C) worldwide.
You’re in safe hands – we’re trusted by industry leaders & innovators.
Find and improve the best ideas
Consumer Packaged Goods
Test product ideas early on. Understand why ideas resonate or not.
E-commerce
Predict which products will break through and why.
Healthcare
Evaluate treatment options and patient experiences. Improve healthcare outcomes.



















